Juicy J (born Jordan Houston) and DJ Paul (Paul Beauregard) first came together at the dawn of the '90s, when they worked as DJs in the Memphis area. The two soon began producing their own tracks and invited numerous Memphis rappers to rap over the beats. They released the resulting tracks locally as Triple 6 Mafia; years later these recordings would resurface as re-releases. In 1995, the loose collective changed its name to Three 6 Mafia and self-released its debut album, Mystic Stylez. The album became an underground success, and Three 6 Mafia, in turn, signed a distribution deal with Relativity for its Hypnotized Minds imprint. Throughout the late '90s, Juicy J and DJ Paul produced numerous albums a year for Hypnotized Minds and capitalized on the lucrative distribution deal. By the end of the decade, the two producers were at the helm of an empire, having extended their brand to alarming lengths, culminating with their commercial breakthrough album, When the Smoke Clears (2000), which debuted at number six on Billboard's album chart. 

He launched his solo career during a break in Three 6 Mafia's usually busy recording schedule, releasing the hardcore effort Chronicles of the Juice Man: Underground Album in 2002. Gucci Mane, Gorilla Zoe, and Webbie all appeared on the 2009 follow-up, Hustle Till I Die. Two years later, Juicy signed with Wiz Khalifa's Taylor Gang and released "Bandz a Make Her Dance" on the label in 2012. The single landed on his third solo album, the 2013 release Stay Trippy.